Smart phones like the Apple iPhone & Android are changing the way attendees collect information at trade shows. Smart exhibitors will realize this and adjust their trade show marketing strategy. If you really want to engage and market your product beyond the halls of the show, add a QR tag to your exhibit’s pop up banner stand, product or product ID stand.
QR Tags: How they Work
A QR (quick response) is a two dimensional matrix that when scanned with a smart phone will automatically hyperlink your web browser to a pre-selected landing page.
What is needed?
First of all you’ll need a smart phone iPhone or Android. If using an iPhone you need to down the QR app. Using the iPhone as example you need to download the free QR app from the iTunes store. Click here to do so. Once the app is done downloading, open the app, zoom in on the above QR tag. Once in focus, click on the iPhones camera icon located on the bottom of your screen, then click the Use button in the lower right corner. Your web browser will then automatically hyperlink you to the Dimension Craft web page.
How do I get a QR tag?
QR tags are free and there are many free sites available to get a tag. I like to use the QRCode site since it gives me the option to create QR tags for web pages, text & phone numbers. To get your QR tag click here, add your URL landing page and click generate. When the QR tag appears, place your mouse over the image, right click with your mouse and save your QR tag to your computer.
What can I do with a QR tag?
QR tags can be added to your trade show graphics, pop up banners, product ID stands, business cards, literature, pre-show mailings and even shirts worn at trade shows. The QR landing pages can be hyperlinked but not limited to a web page that further explains an exhibited product, a YouTube video, or an e-commerce page.
Sharing the information
Once the exhibitor has the QR tag on his/her phone, they can easily and quickly share it with their fellow decision makers as well as their social network. In a way they are now marketing your product for you. Imagine if an attendee sends out the following Tweet. “Check out this awesome product demo QR-hyperlink at the #CompanyName booth-number #TradeShow Name.” The Tweet will show up in the Twitter stream for anyone searching the name of the show. When I attend a show, I open up my iPhone Twitter app an type in the name of the show into the Twitter search box. From here, I can view what attendees & exhibitors are talking about.
In summary, QR tags can make your potential customers become your best marketers.
Dimension Craft Inc.