Trade show graphics play a critical role in your exhibit design. Graphics need to quickly grab an attendee’s attention and stand out among all the other exhibits.

Do trade show graphics with overused corporate slogans like “Global or World Leader”, “Cutting Edge Technology” or “We are Committed” grab your attention? I didn’t think so. Graphics with long text and complicated illustrations are also not a good idea since most trade show attendees will not take the time to read them. When designing a trade show graphic, put yourself in the show attendees shoes and ask yourself will this grab their attention and don’t feel to feel compelled to plug every square inch of a white space with text, product images or diagrams.

Some of the best trade show graphics I’ve seen have said so little. A good graphic can say a 1,000 words. Minimalistic trade show graphics can be more powerful and memorable than one overloaded with information.

Dimension Craft Inc. designs and produces trade show graphics. We are located in Chicago and only minutes away from McCormick Place. E-mail us at info@dimensioncraftinc.com or call 773-925-6500 for a quote on your Chicago trade show graphic needs.

Dimension Craft Inc.
“designers and builders of quality exhibits”