QR codes are starting to gain popularity at trade shows. Smart exhibitors are now incorporating them into their trade show graphics and product stands.
We’ve noticed that B2B industrial show exhibitors add QR codes to their product identification stands which when scanned links the show attendee to the exhibited item’s product landing page. However not all codes are linked to a company’s website. Shows like NPE, IMTS, Fabtech and Pack Expo that exhibit and demonstrate equipment use QR codes to link attendees to demo videos on their YouTube Channel. The show attendee can then bookmark and share the link with his/her team members. Exhibitors who demonstrate technical equipment should consider posting product demos to YouTube or their website ahead of time, then connect and post a QR code onto a product identification stand.
The PACK EXPO International 2012 Show brings together more than 46,000 buyers and 1,800 suppliers of packaging materials, machinery and services. Pack Expo 2012 is the event for the packaging related industry. The show takes place October 28-31, at Chicago’s McCormick Place Lakeside, North and South Halls.
If you are among one of the 1,800 exhibitors looking to stand out at Pack Expo, consider a Dimension Craft Inc. exhibit-display rental. For more information, view our below presentation or contact Dimension Craft Inc. at 773-925-6500 or click here for a rental exhibit quote.
If you’re a Pack Expo International 2012 exhibitor and looking for a custom or rental trade show exhibit, be sure to watch this video. Pack Expo is the packaging and processing industry’s largest event. The show is held at Chicago’s McCormick Place Lakeside, North and South Halls and runs from October 28th – 31st. For more information, view our below video or contact Dimension Craft Inc. at 773-925-6500.