We’ve noticed that B2B industrial show exhibitors add QR codes to their product identification stands which when scanned links the show attendee to the exhibited item’s product landing page. However not all codes are linked to a company’s website. Shows like NPE, IMTS, Fabtech and Pack Expo that exhibit and demonstrate equipment use QR codes to link attendees to demo videos on their YouTube Channel. The show attendee can then bookmark and share the link with his/her team members. Exhibitors who demonstrate technical equipment should consider posting product demos to YouTube or their website ahead of time, then connect and post a QR code onto a product identification stand.
Dimension Craft Inc.
“designers and builders of quality exhibits since 1971”
